Brian Clark over at Copyblogger has produced a fantastic 42 minute audio podcast you should listen to called: Why You Should Build An Audience Before You Build a Business. We love Brian’s message that content, media and audience should come before building a business, and even before raising any money!
It’s a slightly provocative stance, but head on over and listen to the podcast to find out how their ideas apply to your project, venture or business. Here at TinyLever we’re having lots of fun building our audience on a daily basis, and we’re not even focusing on promoting and selling our simple list building software tool called Esubox.
I listened to the podcast while cooking dinner, and it was entertaining, informative and full of valuable insights. Head on over and have a listen – you’ll be glad you did. Thanks Brian for a fantastic listen!
You can also find the podcast at this URL: http://www.copyblogger.com/minimum-viable-audience