Creating a daily to-do list can sometimes be tricky. With any project, venture or business there’s often an overwhelming volume of tasks and activities to do and manage. Fortunately, there are ways to prioritize your most critical tasks for the day – the ones that have the highest impact on the bottom line.
Here’s a simple algorithm we use to distill down daily action items to the ones that have a disproportionately high impact on results. We choose to define results in terms of revenue, so that’s the result we’re seeking.
How We Create Our To-Do Lists at TinyLever
We have one simple rule when creating our to-do lists.
Stay as close to the money as possible.
This simple rule instantly simplifies the chaotic sea of tasks and activities floating around in one’s head. It forces one to define which tasks and activities are ‘closest to the money’. As a side benefit you”ll find that focusing on ‘low-hanging fruit’ tasks will enable you to produce high impact results faster.
For TinyLever, these ‘closest to the money’ tasks are generally related to parts of our conversion funnel that are furthest down, and closest to the purchase. For example, one such activity would be: “Improving conversion rates for abandoned carts where people entered their credit card information, but left and didn’t follow through with the purchase”. This is an example of a ‘close to the money’ activity. Defining an activity is necessary, but not sufficient for formulating your daily to-do list. You must take it one step further.
You need to translate each activity into a more specific to-do list item. Listing an activity such as “improve conversion rates for abandoned carts” is not enough. You must be more specific.
Here is an example of a more specific task you could add to your to-do list:
- Create A/B split test for cart page
See the difference in the activity of “improving conversion rates” versus the “create an A/B split test” task? By staying close to the money and translating activities into specific, actionable tasks you’ll consistently create a to-do list consisting of high-impact activities that will quickly enhance the bottom line.
Which Activities & Tasks Are Closest To The Money For You?
You can use our simple rule for creating your own daily to-do list in 30 seconds. Just determine the 3 things that are ‘closest to the money’, and then list specific tasks that will help you accomplish those things.
There you have it – a simple rule you can use to create your to do list in 30 seconds flat. Now it’s your turn – go out there and execute!